Do you have a desire to make sure that visitors will leave your site almost instantly there? Don’t forget to ensure it is hard for them to locate what it is they are seeking. Desire to get visitors to keep in your site more and click on or buy things?
1. Have a polished, professional logo–and link it for your homepage. “Your symbol is a crucial element of your brand, so be sure it is situated conspicuously on your website,” says Tiffany Monhollon, senior content marketing manager at on-line marketer ReachLocal. “Use a high-resolution image and feature it in the upper left corner of every one of your pages,” she advises. “Additionally, it is a great principle to link your emblem back to your home page in order that visitors can easily browse to it.”
Provide “secondary navigation choices underneath the main navigation bar, or in the [left-hand] margin of the site, known as the sidebar.”
Why is intuitive navigation so important? “Confusing navigation layouts will lead to individuals discontinuing a page rather than striving to figure it out,” Gatti says. So instead of putting links to less significant pages–that detract from your call to action or primary information–in the top of your home or landing pages, put “less important links or pieces of info in the base of a page in the footer.”
3. Get rid of clutter.
To help keep clutter down on landing pages, “contemplate limiting the links and options in the header and footer to narrow the focus even further,” he says.
Another hint to streamlining pages: “Keep paragraphs brief,” says Ian Lurie, CEO of online marketing company Portent, Inc.
4. Give breathing room to visitors.
“Controlling white space through layout will keep users centered on the information and management user flow,” adds Paul Novoa, founder and CEO at Novoa Media. “With plenty of visual competition occurring on the Internet and on mobile, less is more. Controlling white space will enhance user experience, increasing returns from the website.”
5. Use colour strategically. “Employing little dashes of colour–for headlines or vital images–helps guide people to your most significant content,” he clarifies.
It’s also very important to make use of a colour palette that is consistent together with your other marketing materials and complements your emblem.
6. Put money into great, professional photography. “Website visitors can sniff out generic pictures in a second–and they will be left with a generic impression of your company,” warns Zane Schwarzlose, community relations director, Fahrenheit Marketing. “Your firm is not generic. So show your visitors that by simply purchasing professional photography.”
“We firmly advocate that our customers invest in professional photography or purchase professional stock photos,” says Gatti. Good photographs “lure the eye, providing an emotional link to the written content.” Poor quality photographs or photographs which don’t have anything related to your message, on the other hand, are worse than having no photographs.
Bonus photography hint: “In the event you need to bring attention into a particular piece of content or a signup button, incorporate a picture of a man considering the content,” indicates Elie Khoury, co founder and CEO of Woopra, which provides real time customer and visitor analytics. “We’re instantly drawn to faces of other individuals–and when we see that face looking’ at something, our eyes are instinctively attracted there at the same time.”
7. Pick fonts which might be a cinch to read across devices and browsers. When picking fonts, bear in mind that folks will soon be looking at your web site not just on a laptop but on cellular devices. “Some large scale fonts may read nicely on [a computer monitor], but not scale or render nicely on mobile, losing the specified look and feel,” explains Novoa. So he suggests using a worldwide font.
“Pick a typeface that may be readily read and size it no less than 11pt,” says Ethan Giffin, CEO, Groove Commerce. “In the event you are using Web fonts, try to utilize no more than two font families as a way to ensure quick load times,” he says.
“In the event you are utilizing a fixed-width design, work with a font size that allows a maximum of 15 to 20 words per line,” includes Lurie. “In case you’re employing a smooth design, use a font size that lets 15 to 20 words per line at 900 to 1000 pixels wide.”
8. Design every page as a landing page. “The reality, though, is the fact that nearly all visits for most sites begin on a page that isn’t the homepage,” he says. Therefore, you must design the site in this type of manner that whatever page a visitor lands on, advice that is crucial is there.
9. Regard the fold. When asked for their top design hints, virtually all the Web designers CIO.com queried immediately said: Set your call to actions in the upper part of your site, alongside your telephone number and email address ( in case you would like customers to telephone or email you). Regarding home page images, “I advocate going against full-width sliders and encourage sliders or set images that cover two-thirds of the width allowing for a contact form to be over the fold,” says Aaron Watters, director, Leadhub, a website design and Search Engine Optimization company.
10. Use reactive design–that automatically adapts to the way in which the website will be seen. “Rather than developing a site for every single apparatus, a responsive site is intended to accommodate to the browser size,” making for a much better user experience, says Jayme Pretzloff, online marketing manager, Wixon Jewelers. And an improved user experience generally translates into more time spent on your own site and higher conversion rates.
11. Forget Flash. “Thanks in part to the continuing dispute between Adobe and Apple, the times of Flash as an Internet standard are slowly coming to some close, so why stay on the bandwagon when there are alternatives which are much more Web and user friendly?” asks Darrell Benatar, CEO of UserTesting.com. Use HTML5, he says. “HTML5 is gaining more support on the Web, with search engine friendly text and the ability to function on many of the popular mobile operating systems without needing a plug in. Exactly the same can not be said for Flash.”
12. So he encourages designers to create form entry buttons “so appealing visitors can not help themselves. They just have to click it.” In addition, “when a visitor hovers over your submit button, it should change colour, gradient, opacity or font treatment,” he says.
13. Analyze your design. “Whether you’re striving distinct placements to get a proactive approach or perhaps examining different colors of a colour, web site optimization can make a big impact to your bottom line,” states Lindsey Marshall, production director, Red Clay Interactive, an Atlanta-based interactive advertising agency. “A user experience supervisor at Bing once remarked that Microsoft created an additional $80 million in yearly revenue by simply testing and implementing a particular shade of blue!”